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GM, Kia and Stellantis have ponied up the money for 60-second ads during Super Bowl LVII. Here is a look at the ads.
Ram: Premature Electrification
Comedian Jason Jones, a former correspondent on “The Daily Show,” offers a reassuring message for those who might be suffering from EV range anxiety. The upcoming electric 1500 REV pickup has a cameo.
Jeep: The Jeep 4xe “Electric Boogie”
This second Stellantis offering for the big game features a remix of the popular “electric slide” line dance by Jamaican Reggae singer Marcia Griffiths. Reggae artist and producer Shaggy joins Griffiths for the new track, which also has performances by up-and-coming artists Amber Lee, Jamila Falak and Moyann.
Kia: Binky Dad
A desperate dad needs a vehicle that will help him retrieve his baby’s binky, and his odyssey becomes a viral sensation. Kia is presenting three alternate endings for the ad on its TikTok channel to generate engagement.
GM and Netflix: Why not an EV?
Comedian Will Ferrell takes on roles from popular Netflix properties including “Bridgerton,” “Stranger Things” and “Squid Game” as he pitches acceptance for electric vehicles.