- Quick Look at the 2020 Volkswagen Atlas Cross Sport | MotorTrend - March 13, 2024
- BMW Design – 2009 BMW Z4 – 2009 Detroit Auto Show - March 11, 2024
- Top 10 Car Features Women Love - October 7, 2023
BERLIN — BMW CEO Oliver Zipse said the carmaker would not abandon its lower-priced segment in the transition to electrification.
“We are not leaving the lower market segment. Even if you consider yourself a premium manufacturer, it is wrong to leave the lower market segment — that will be the core of your business in the future,” Zipse said, speaking at an event organized by supplier Robert Bosch in Berlin.
His comments contrast with the strategy of rival Mercedes-Benz, which said in July it was dedicating 75 percent of its investments to top-end vehicles and its highest-selling segment of “core luxury” C-Class and E-Class models while cutting the number of entry-level models.
BMW’s chief financial officer warned last week that although sales of fully electric vehicles were expected to double this year from 2021 levels, the company expected rising inflation and interest rates to weigh on incoming orders, particularly in Europe.