Category: Marketing
Ford ad comes to life for deaf mother, son
A commercial for the Ford Mustang Mach-E turned into a “life-changing” experience for the deaf…
Shanghai auto show visitors scream over ice cream
Chinese Internet users berated BMW last week, accusing it of discrimination at the Shanghai auto…
New Apple CarPlay integration helps improve Domino’s pizza ordering — from customer dashboards
What if ordering food in the car didn’t mean contending with a slow-moving drive-thru lane?…
An instant collectible: Indy 500 Camaro
With the clock ticking on the Chevrolet Camaro — production ends in January — a…
Why Hyundai, Nissan love sports advertising
NEW YORK — The Super Bowl is the advertising industry’s grandest stage with viewership that…
Ford Credit debuts first-ever consumer ad campaign as auto lending market undergoes rapid change
Securing auto financing used to be almost an afterthought—buy a car and pick a loan…
Jeep concepts bring luxury, electrification to the desert
Jeep’s latest collection of Easter Jeep Safari concepts features a mix of eco-friendly powertrains, luxury…
Polestar to drop $20 million in Q2 to market its first crossover
Polestar plans to launch a $20 million marketing campaign in the second quarter as the…
Ads focus on celebs’ pride in their Fords
Ford Motor Co. has tapped a trio of celebrities who own and drive its vehicles…
Audi to rebadge lineup to reflect EV-combustion split
Audi will be renaming its model lineup to make a clear distinction between full-electric and…
GM global marketing chief Deborah Wahl is departing
General Motors Global Chief Marketing Officer Deborah Wahl is leaving the automaker. A GM representative…
EVs are attracting younger consumers to BMW, Mini, Subaru, Volvo, Cadillac
Five automotive brands placed in the top 20 brands gaining recognition with Generation Z, according…
Bare-bones Ford Explorer celebrates women
No heater. No windshield wipers. No turn signals or brake lights. No GPS. All are…
Guest commentary: Leave legacy stereotypes in auto ads in the past
Mainstream car culture has been a part of the American adventure since the post-World War…
Hyundai and its first Black agency connect to customers with positivity
“We have your back.” That is the message from Hyundai Motor America and Culture Brands,…
Infiniti Chairman Peyman Kargar to retire as global brand head
TOKYO – The global chairman of the struggling Japanese premium brand Infiniti is retiring from…
Commercial electric trucks take center stage at work truck show in Indianapolis
Shyft Group, one of the nation’s largest manufacturers of industrial work trucks, plans to debut…
Rivian tops Tesla in premium EV satisfaction; Mini Cooper most satisfactory mass market EV
As the increased availability of electric vehicles leads consumers to focus more heavily on “traditional…
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