Category: Marketing
Hollywood’s most dangerous directors
A true action-packed movie is hardly complete without depicting a vehicle exploding or becoming damaged…
How auto brands rank among female car buyers
Ram, GMC, Ford, Tesla and Dodge have the lowest female buyer representation of top brands…
A catalytic converter theft that’s the wurst
Not even a 27-foot-long hot dog is safe from the spate of catalytic converter thefts…
Buick logo revamp came from ‘happy accident’
DETROIT — For more than 60 years, Buick has incorporated some form of a tri-shield…
Automakers in the Super Bowl, and their ads
GM, Kia and Stellantis have ponied up the money for 60-second ads during Super Bowl…
Stellantis buys Super Bowl ads for Jeep and Ram
Stellantis is headed back to the Super Bowl after taking last year off. The automaker…
Guest commentary: How Super Bowl ads can establish positive brand ties
Every year, the Super Bowl brings an action-packed lineup of ads to our screens, many…
Expanded Chicago show debuts new Toyota Grand Highlander
Toyota will use this month’s Chicago Auto Show to introduce a long-promised larger three-row crossover…
GM teams up with Netflix to tout EVs in Super Bowl ad, shows
DETROIT — General Motors and Netflix have created a co-branded Super Bowl ad promoting the…
Longtime Mercedes-Benz USA marketing boss Drew Slaven departs
ATLANTA — Mercedes-Benz USA’s longtime marketing boss and onetime interim CEO Drew Slaven has left…
Kia leans into Super Bowl while others sit out
With the Super Bowl just two weeks away, Kia stands alone as the only automaker…
Porsche’s failed NFT drop is a lesson for brands in Web3
Porsche’s non-fungible token drop was supposed to be a game-changer. But in what has become…
Ford offers some on Bronco waitlist $2,500 to buy something else
DETROIT — Ford Motor Co. is attempting to clear a backlog of unfulfilled Bronco orders…
8 brands struggle with U.S. conquest retention, study shows
Dodge, Ram, Audi, Mazda, GMC, Volkswagen, Acura and Mercedes-Benz are all in the heat of…
Polestar’s newest outlet made entirely out of snow
Polestar has opened a pop-up snowroom in Finland. That’s not a typo. The electric vehicle…
Toyota sitting out Super Bowl for first time since 2017
Toyota Motor Corp. confirmed it will sit out the Super Bowl for the first time…
Why CarMax, Carvana and Vroom are sitting out the 2023 Super Bowl
Used-vehicle retail giant CarMax Inc. and online used-vehicle retailers Carvana Co. and Vroom Inc. will…
BMW puts media and creative into agency review
A coveted luxury auto account will be up for grabs in 2023 as BMW of…
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