Category: Marketing
Construction on ‘automotive country club’ to begin soon
Construction begins Jan. 9 on a $60 million automotive country club in southeast Michigan. The…
Videos cultivate relationships with customers
TikTok videos aren’t just for entertainment anymore. They’re also revenue-generating and brand-building tools, as Madeline…
Alfa Romeo prioritizes quality, satisfied clients
Alfa Romeo’s growth plan in the U.S. over the next decade involves doing away with…
Technicians should prepare for their close-ups
Move over Facebook, YouTube and Instagram — there’s an upstart fixed-ops marketing tool in town…
Editorial: Lease offers deserve more marketing juice
A year and a half of tight dealership inventories and strong consumer demand have let…
GM advertising agency Campbell Ewald names its first female CEO
Longtime General Motors advertising agency Campbell Ewald has undertaken an executive shuffle, which includes naming…
FCC declares ringless voicemails illegal without consent
The Federal Communications Commission has declared ringless voicemails, a marketing tool used by some automotive…
GM advertising agency Campbell Ewald names its first woman CEO
Longtime General Motors advertising agency Campbell Ewald has undertaken an executive shuffle, which includes naming…
Nissan primes the EV pump
With its new Ariya electric crossover cruising toward American shores, Nissan Motor Co. has unveiled…
Why Chevy features a 65-year-old car in its holiday ad
Rarely, if ever, has a car ad started by showing a car that won’t start.…
Barra silent on Twitter since Musk’s takeover
General Motors didn’t just halt Twitter advertising after Elon Musk bought the social network. The…
Bergstrom: Establishing a culture of caring
Bergstrom Automotive shows the industry how a dealership group can establish the intangible idea of…
Earnhardt: Cowboy marketing blazed a trail
Hal “Tex” Earnhardt Jr. built an auto retail empire in Arizona from a single Ford…
Disney names Hyundai 100th anniversary sponsor as car brand preps global ad blitz
The Walt Disney Company has selected Hyundai as the first official brand partner and exclusive…
Why walk at work when you can cruise in VW’s EV chair?
It was probably just a matter of time until someone put a motor in an…
Volkswagen stops paid advertising on Twitter
HAMBURG – Volkswagen on Friday said it has recommended to its brands to pause paid…
Elon Musk’s Twitter takeover: Here’s how automakers are responding
Several automakers have been quick to reevaluate their advertising relationships with Twitter now that the…
GM halts paid advertising on Twitter
General Motors said late Friday it had temporarily halted paid advertising on Twitter after Elon…
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