Category: Marketing
Derek Jeter steps up to the plate in 2023 Jeep Grand Wagoneer ad campaign
Stellantis has activated retired New York Yankees shortstop Derek Jeter for a campaign promoting Jeep’s…
Ford awards global ad business to Wieden+Kennedy
Wieden+Kennedy has grown its Ford business, taking over lead global creative and brand strategy work…
Auto industry rides TikTok trends to attract car buyers
Hyundai Motor America didn’t run a Super Bowl spot this year, but it still grabbed…
Stellantis tailors campaigns for African-American, Hispanic consumers
Stellantis multicultural advertising chief Juan Torres wants the automaker to be in tune with the…
Jeep vows not to commercialize ‘ducking’ phenomenon
One of the biggest attractions at this year’s reborn Detroit auto show stemmed from a…
Toyota ads push emotional connection, not products
Toyota Motor Corp. is forgoing a traditional product pitch in a new marketing campaign designed…
Lexus returns as ‘Black Panther’ sponsor — this time to plug an EV
Lexus, one of the most prominent brand backers of the first “Black Panther” movie, is…
2023 Super Duty honored with KenTRUCKy Day
Kentucky’s governor celebrated the upcoming redesign of Ford Motor Co.’s Super Duty pickups by adding…
Guest commentary: Growing CPO sales are key to driving customer loyalty
How should we think of certified pre-owned vehicles? Are these used vehicles, new vehicles, or…
Ford and Tesla boast high brand loyalty rates, but do they attract buyers?
When it comes to brand loyalty, a recent study shows mainstream brand Ford and luxury…
2023 Mitsubishi Outlander PHEV counted on to lift brand
ANN ARBOR, Mich. — The redesigned Mitsubishi Outlander and its about-to-arrive plug-in hybrid variant are…
Subaru, Lexus win best reputation survey for auto brands in 2022
Subaru has the best reputation among U.S. mass-market auto brands, according to the 2022 Automotive Reputation…
An auto show for the (prehistoric) ages
Dinosaurs abound at this year’s Detroit auto show. No, this isn’t the start of a…
Auto parts make fashion statement
The supplier International Automotive Components Group used the Detroit auto show as a chance to…
Pony car pilgrims join Stampede
More than 1,000 Ford Mustangs from every era were on hand for last week’s reveal…
Chevy EV marketing push targets NFL for kickoff
DETROIT — Chevrolet will begin its first big mainstream marketing push for its new generation…
Chevy EV marketing push starts this weekend during NFL games
DETROIT — Chevrolet will begin its first big mainstream marketing push for its new generation…
General Motors to use NBCUniversal’s data platform to target and track ads
General Motors said it will be the first brand marketer to integrate with NBCUnified, the…
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