Category: Marketing
2022 Detroit auto show: Fewer reveals, more experiences
DETROIT — The 2022 Detroit auto show, which returns this week after a 44-month hiatus,…
Volvo makes music with door slams to woo young buyers
Volvo Cars’ bestselling XC60 crossover has a problem: Its customer base is the oldest of…
The writing is on the wall for ringless voicemails
Ringless voicemails, a phone call method that deposits a message directly into a consumer’s voicemail…
Honda focuses on EVs and aircraft in newest corporate campaign
Honda Motor Co. is plugging its range of products — from motorcycles to jets —…
Dodge Hornet eschews practicality in appeal to small crossover buyers
DETROIT — Dodge believes there’s an opening in the compact crossover segment that it can…
A duck, dinosaurs and even some cars headed to Detroit
The world’s largest rubber duck and Fred Flintstone’s car will be coming to Detroit next…
Volvo’s Starbucks EV chargers could lower network costs
To transform into an electric vehicle-only brand by early next decade, Volvo Cars must first…
2023 Kia Telluride gets off-road chops as crossover builds market momentum
OURAY, Colo. — The Telluride has carved successful new paths for Kia since the crossover…
As 2025 approaches, Jaguar begins polishing image as an elite lifestyle brand
Jaguar’s metamorphosis into an ultraluxury brand is underway. The change starts with creating a more…
Cadillac replaces Mercedes as U.S. Open tennis sponsor — here’s what it is planning
When the U.S. Open begins on Aug. 29, the grand slam tennis tournament will have…
Aftermarket suppliers still have time to develop thoughtful EV strategies
Conventional wisdom holds that it’s a scary time to be in the automotive aftermarket business.…
Frunk fan Fallon frolics with Ford’s Farley
Late-night comedian and Ford F-150 owner Jimmy Fallon surprised employees who make the F-150 Lightning…
McLaren goes off-road with its HySpeed shoe launch
Here’s a chance to buy a pair of McLarens for under $500. But instead of…
Sonic Automotive’s EchoPark names VaynerMedia as its first agency of record
Sonic Automotive Inc.’s fast-growing used vehicle unit EchoPark Automotive has named VaynerMedia as its first…
Former Ford exec Matt VanDyke on jump to Shift Digital
After working to develop digital retailing at Ford Motor Co., longtime automaker executive Matt VanDyke…
Watching with interest: Dealers creating brands to sell used cars
I saw a news release some months ago about a franchised dealership group that created…
To sell more used vehicles online, groups create brands
Van Horn Automotive Group has had a digital retailing presence since before the pandemic began…
AutoWeb to be acquired by conglomerate One Planet Group
Dealership marketing company AutoWeb Inc., after this spring revealing doubts about its ability to continue…
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