Category: Marketing
Ford Raptor R stars in faux horror flick
To push its new supercharged, off-road F-150 Raptor R, Ford is using a rabid wolf,…
Porch-hauling Silverado seeks stories on fall tour
A Chevrolet Silverado is hauling a tiny house with a big porch across six cities…
Aston Martin updates wings logo, launches new brand campaign
With competition increasing, electrification coming and Aston Martin moving into new segments, the British ultraluxury…
California dealer agrees to $2.5 million settlement of ringless voicemail lawsuit
A California dealership group and a former customer have agreed to a $2.5 million class-action…
VinFast poised to open first of 30 California showrooms
Vietnamese automaker VinFast is opening its first U.S. showrooms in California shopping centers next week…
Kimberley Gardiner, marketing head at VW of America, to depart
Volkswagen of America’s head of marketing, Kimberley Gardiner, is leaving the automaker after less than…
GM, Ford to overtake Tesla in EV market share by 2025, study says
DETROIT — Beset by increasing competition, Tesla Inc.’s electric vehicle market share is expected to…
As Lucid opens stores, it will take pop-ups to other cities
NEWARK, Calif. — Lucid Motors, the direct-to-consumer electric vehicle startup, is expanding its “studio” store…
C is for cookies, but CDK isn’t anymore
Dealership technology giant CDK Global is getting out of the cookie business. CDK is closing…
Dodge poised to promote electrified future
Dodge says it’s going to be an electric summer. The Stellantis performance brand plans to…
Ford’s Matt VanDyke leaving company, named president of digital marketing vendor
Matt VanDyke, a longtime Ford Motor Co. marketing executive who last year became CEO of…
Corvette art comes with a matching car
Chevrolet is auctioning off a unique piece of Corvette artwork that comes with a rather…
Rare car colors retain more value, study says
Vehicles in rarer colors such as yellow, orange and purple retain their value at a…
Jeep chomps at chance to star in final ‘Jurassic’ film
The Jeep Wrangler zoomed its way into Jurassic Park lore in 1993 when it sped…
Jeep launches ‘Jurassic World Dominion’ ad campaign
Jeep is getting some screen time in the upcoming Jurassic World: Dominion. The Gladiator, Wrangler…
F-150 Lightning strikes Leno’s automotive fancy
Comedian Jay Leno loves cars but says driving the Ford F-150 Lightning converted him into…
AutoNation: ‘Great’ if you worked for us
The nation’s largest new-vehicle retailer has begun a multimillion-dollar advertising campaign aimed not at car…
Ford to pay U.S. states $19.2 million over false advertising claims
WASHINGTON — Ford Motor Co. has agreed to pay $19.2 million to resolve allegations it…
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