Jeep concepts bring luxury, electrification to the desert

Jeep’s latest collection of Easter Jeep Safari concepts features a mix of eco-friendly powertrains, luxury and the brand’s trademark ruggedness.

The seven concepts were scheduled to be tested the first weekend in April on the off-road terrain in Moab, Utah, for the 57th annual gathering of Jeep enthusiasts — one of the largest off-road gatherings in the world, hosted by Moab’s Red Rock 4-Wheelers club.

Jeep uses the event to glean insights from off-roaders and give designers and engineers hands-on experience in the wilderness to help them develop future models.

Mark Allen, head of Jeep exterior design, said team members who are first-time participants in the Moab adventure always come back “a changed person” with a “different perspective of their role in creating Jeeps.”

“I always say, if you work on Jeep — you’re an engineer, designer or if you touch it in some way or the other — I need you to know Jeep,” Allen said. “This is probably the most immersive, best way to do it, and it’s super impactful.”

Each concept was loaded with the latest production and prototype Jeep Performance Parts from Mopar.