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Jaguar Land Rover has appointed the company’s head of UK operations, Rawdon Glover, to oversee the revamped Jaguar brand.
Glover’s title will be “Brand Managing Director, Jaguar,” JLR said in a statement.
His promotion comes as Jaguar prepares to become an all-electric brand in 2025 and position itself higher in the market with a new range of luxury models
JLR will give more information on the company’s progress on its plans for the brand in April, it has said.
Glover’s former job as managing director of JLR’s UK operations will be managed on an interim basis by Paddy McGillycuddy, currently the head of sales and marketing in the UK, JLR said.
Glover joined the British luxury automaker in 2011 from Volkswagen Group, where he rose to the position of head of aftersales and service for the group in the U.S.
He was initially appointed director of global customer service for JLR, before moving to the UK position in June 2018, according to his Linkedin profile.
The Jaguar brand has seen its vehicle sales decline as JLR directed scarce semi-conductors toward its highly profitable Land Rover models, including the Range Rover, Range Rover Sport and Defender.