Category: Marketing
Retailers tap targeted digital advertising to boost fixed ops
Dealership sales departments have traditionally feasted on bountiful digital marketing budgets and tactics while fixed…
DeLorean says it’s coming back in the near future
The time has come for a new DeLorean. DeLorean Motor Co. Inc. says it plans…
Dealer’s gasoline giveaway sparks massive lines
Drivers in Massachusetts waited in line for up to nine hours to fill their gas…
New York auto show resumes with new products, EV test track
The New York International Auto Show returns this week after a two-year hiatus caused by…
Ad blitzes fuel surge in demand for Hummer EV
PHOENIX — A steady cadence of new advertisements during key events made March the best…
Service manager Carmen Hinton encourages other women
Carmen Hinton was always doubtful about winning contests and prizes. So she was surprised when…
Jeep keeps outdoorsy formula in marketing 4xe plug-in hybrid models
When electrification was on the horizon, Jeep knew exactly where to go with its message.…
Teen in twister lands safely, gets a new truck
A teenage driver’s twister trouble has resulted in a new Chevrolet Silverado. When Riley Leon,…
Dead mall becomes playground for GR86
Millions of people have driven their Toyota to a shopping mall, but few have actually…
BrightDrop renames electric delivery vans
BrightDrop, General Motors‘ electric delivery van business, has changed the names of its two electric…
Porsche pilots Holoride VR gaming ride at L.A. track
Porsche is looking to advance itself in the world of in-vehicle entertainment — at least…
Buick plays three-shield monte with logo revamp
Buick appears to be rearranging its shields. The General Motors brand recently filed a trademark…
Is U.S. buzz over ID Buzz enough to get it made here? VW exec now says maybe
After declaring this month that they had no intention of doing so, Volkswagen executives are…
GMC Hummer gets its first movie role
General Motors is pulling back the curtain to show viewers the genesis and development of…
Volvo to charge up EV drivers at 15 Starbucks shops
Drivers of electric vehicles will be able to get more than a caffeine charge at…
Ohio Chevy dealer switches radio ads from selling cars to buying, sees boost in pre-owned profits
SYLVANIA, Ohio — Joe Mehling minces no words in describing the effect of his desperate…
What will EVs mean for Dodge muscle cars?
Randy Dye considers himself a “traditional performance guy,” but he’s looking forward to seeing the…
Google debuts vehicle ads within search
Google is launching a vehicle ads platform that will allow auto dealerships to place inventory…