Category: Marketing
Jim Farley’s side hustle: Celebrity interviewer
Jimmy Car Car” is taking his show on the road. Or rather, the man who…
Audi JV apologizes over China ad’s potential copyright breach
Audi’s China joint venture, FAW-Volkswagen Sales, apologized for text in an advertisement that allegedly infringed…
Tokyo Motor Show by any other name
The troubled, ever-evolving Tokyo Motor Show will rebrand itself yet again in an attempt to…
Dodge wants dealerships to embody gearhead persona
DETROIT — It’s no secret what Dodge is about these days. The brand spent the…
Chrysler uses #VanLife as a foil to market its Pacifica
Most brands mine social media and influencer trends to tap into popular crazes. But Chrysler…
Ford adds cool to the frunk in YouTube series
As brands rush to tell consumers about what electric vehicles can offer, Ford Motor Co.…
Land Rover ads for parking feature are banned in U.K.
Two ads for the Land Rover Defender have been banned in the United Kingdom over…
Ford takes a jab at Elon Musk in Kentucky Derby ad
Ford is taking what appears to be a subtle shot at Elon Musk in a…
Ford’s latest EV ad campaign focuses on the ‘frunk’
As brands rush to tell consumers about what electric vehicles can offer, Ford Motor Co.…
Detroit auto show reveals plans for end of 44-month hiatus
Detroit used to have an auto show every year, so the legend goes. The show…
College students get keys for a Cadillac Lyric EV in latest chapter of EcoCar competitions
Can a bunch of college students solve some of the most vexing automotive engineering challenges…
Plans detailed for 2022 Detroit auto show in September
The North American International Auto Show will return to Detroit with a focus on electric…
At the New York auto show, it wasn’t hard to grab the spotlight
NEW YORK — I showed up at the Auto Forum here, held in the $1.5…
McConaughey has new slogan idea for Lincoln
Lincoln Motor Co. may have stumbled onto its next slogan. Oscar-winning actor and brand spokesman…
Alfa Romeo Tonale on awareness tour
NEW YORK — Alfa Romeo is taking its new Tonale crossover on the road. The…
New York auto show: Getting back to normal
NEW YORK — The New York International Auto Show is bustling again. It was a…
In-house digital display ads help car dealerships bring sizzle to fixed ops
To James Stephens, using dry-erase whiteboards and lifeless posters taped to walls to promote fixed…
Ford F-150 Lightning EV to launch April 26
DETROIT — Ford Motor Co. will launch its F-150 Lightning electric pickup April 26, CEO…
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