Category: Marketing
Genesis plucks marketing exec from luxury rival Infiniti
Genesis Motor America has hired away Infiniti’s top marketing executive to help the Korean luxury…
Land Rover contest offers winner a trip to space
Land Rover is giving one customer an experience that’s much less terrestrial than its name…
How Ford won ‘sexy’ back from Musk in tussle over Model e trademark
Ford Motor Co.’s use of Model e as the name of its new electric-vehicle unit…
Dodge creating ‘shocking’ sound for electric muscle cars, Tavares says
AMSTERDAM — Stellantis CEO Carlos Tavares has one word to describe the sound that’ll come…
Sacking the Super Bowl ads
Reflecting on this year’s Super Bowl ads, I suspect I’m going to sound grumpy and…
Tony Soprano’s SUV then to Meadow’s EV pickup now
Chevrolet gave fans of “The Sopranos” a partial answer to the mystery of what happened…
Polestar ad effective but low rated
Volvo-backed Polestar’s ad with potshots at rivals Tesla and Volkswagen topped the list of the…
Subaru tops Consumer Reports 2022 brand ranking
Subaru climbed two spots to first place in Consumer Reports‘ annual ranking of the most…
Jeep, Jalen Rose join forces on new campaign
DETROIT — Philanthropist and former NBA star Jalen Rose is teaming with Jeep on a…
Time to audit your spend on advertising, lead generation
Early in the year is an opportune time to assess your business — what’s working…
Fox Dealer CEO GianCarlo Alabastro emphasizes employee referrals, culture
The five-person C-level leadership team at Fox Dealer consists of four people of color and…
Kia seeks emotional connection with Robo Dog Super Bowl spot
Is Kia‘s Robo Dog here to stay? The cute electronic canine has a star turn…
Watch: 2022 Super Bowl car commercials
Dr. Evil takes over GM Dr. Evil has met his ultimate enemy: climate change. That’s…
Behind the Super Bowl EV ad blitz
For automakers, this year’s Super Bowl might as well be called the Electric Bowl. Volvo’s…
Dr. Evil fights climate change with EVs in GM Super Bowl ad
DETROIT — Dr. Evil has met his ultimate enemy: climate change. That’s the message in…
Nissan Super Bowl ad shows off transformation with action flick flair
There’s a message behind Eugene Levy’s flowing hair, leather jacket and bravado in Nissan’s Super…
Volvo’s new app lets you scan cars to find their specs
How do you get people to think about their next car in a pandemic, when…
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